W Hotels

Event Production + Programming

W Hotels came to CatalystCreativ to launch their new line of high-end, environmentally friendly bed sheets in partnership with Coca-Cola, and we were delighted to tell their story.

Internal Services

  • Internal consulting to create team alignment

  • Managing of both brands and all stakeholders involved

External Services

  • Curriculum to teach hotel guests about sustainable materials

  • Influencer campaign programming

  • Launch party event concept and programming

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Outcomes

  • Developed a strategy and brand integration for the first-ever sustainability partnership between these two Fortune 500 companies

  • Hosted multiple launch parties attended by NYC leaders in fashion, tech, sustainability, media and social enterprise

  • Over 3 million impressions made by the #threadscount hashtag