Life is Beautiful
Event Production + Programming
Life is Beautiful Festival, the largest inner city music festival in the world, tasked us with changing the way they connected with their fans. Their goal was to transform their brand from a once-a-year festival to an authentic movement inspires people to transform their own local communities each day.
Internal Services
Internal Brand Acupuncture workshops to optimize their team and resources
Internal strategy sessions and consultation with the executive team to build a cohesive communication strategy
External Services
Festival sponsorship and partnership strategy
Activation ideation and planning
Branded sponsorship deck creation
“Ideas” speaker series theme and messaging, curation of over 100 speakers, and production of the on-site event
Outcomes
Secured sponsorship from Barnes & Noble, Dos Equis, UPS, Bacardi, Zappos, Pandora, Jack Daniels, & more
Booked and trained impactful speakers such as Stacy London, RuPaul, Bill Nye, Tony Hsieh, Pussy Riot, & Rosario Dawson
Authored the official Life is Beautiful Festival manifesto, narrated by Andra Day & Dan Reynolds of Imagine Dragons
Designed an impactful, inspirational ethos that led the Festival to sell out in 90 minutes in it’s 5th year