Coca-Cola

Event Production + Programming

Coca-Cola needed to disrupt the sustainability sector surrounding their partnership with Ekocycle’s line of products made from recycled materials. CatalystCreativ curated Food For Thought NYC, an event bringing together influencers for a night of discussion, entertainment and awareness raising.

External Services

  • Event concepting

  • Event production

  • Influencer and guest list curation

  • Content capture and production

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Outcomes

  • Attendance by influencers such as Emmanuelle Chriqui, IN-Q, Azita Ardakani and more

  • Brought together leaders from Coca-Cola, Conscious Commerce, Global Citizen and Billboard for collaboration and discussion

  • Catalyzed conversation and engagement among attendees using small groups, spoken word poetry, live music, video content, panel discussion and Q+A

  • Use of the event hashtag, #FFTNYC, by various influencers in the fashion and entertainment industries