In February of 2019, we brokered a collaborative partnership between Alo Yoga and Biossance—two brands that are extraordinarily passionate about not just improving the lives of their customers, but that actively seek to make the world sustainably better as well.
To bring fans of each brand together, and build a larger community centered around sustainable wellness, we held three events in Los Angeles and three events in New York City, that combined yoga with other forms of self care; these activations cued off larger events in each city (like NY Fashion Week) to drive even more interest in the brands.
We brought in relevant influencers to both brands, to further ensure the events were memorable, engaging, and Instagrammable. These were the first paid external partnerships in both brands’ histories—and we think we got them both off on the right foot!
