New York City Ballet

Campaign Strategy, Social Media Consulting, Creative Direction

In the “Escape with Ballet" campaign, CatalystCreativ captured the interest of millennials who were currently unlikely to attend a ballet by making this art form accessible and participatory via a UGC-driven digital campaign.

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CatalystCreativ executed the creative concept for the #withballet campaign and provided social media consulting and branding & design direction.

Below: An image overlay provided to NYC Ballet dancers to post on their Instagram and encourage others to share how they #escapewithballet.

 
 
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That resulted in posts like this:

 
 
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We had over 600 hashtag submissions in the first 3 weeks of the campaign!