NPR

Communications + Marketing Campaigns

NPR needed to engage a millennial audience in order to parlay the success of their legacy brand into the future. CatalystCreativ responded by producing a series of listening parties for NPR Generation Listen that gathered millennials from all over the country to engage firsthand with NPR.

Internal Services

  • Founded and developed the first advisory board for NPR Generation Listen

  • Strategy, ideation and recruitment for continuous boards

  • Developed and moderated internal panels to maintain ideation and consensus

  • Partnership strategy ideation and execution

External Services

  • Developed and produced a series of experiences to connect millennials with NPR

  • Produced a listening party at NPR West for 200 people

  • Built a successful millennial outreach initiative for NPR’s marketing and fundraising efforts

  • Supported NPR’s experiential department to create large-scale sponsorship and partnerships

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Outcomes

  • Celebrity hosts at each listening party, such as Sophia Bush and Colin Hanks

  • Produced a series of NPR listening parties in partnership with Cigna Health Insurance

  • Built and executed a partnership with SXSW

  • Developed a partnership with World Economic Forum Global Shapers