Founded in 1992 in a tiny classroom in NYC, the Institute for Integrative Nutrition (IIN) was among the earliest health coaching schools in the world, and it’s now the largest. IIN wanted to refresh its look and feel to attract new students, while acknowledging its history and existing community of health coaching practitioners.
That’s where we came in, by building a digital community that IIN students of the past, present, and future can get behind. We not only administered a complete overhaul of IIN’s brand identity, we modernized its website’s user experience, messaging and design. The end result was a streamlined site that more clearly communicated IIN’s unique position within the health coaching space, and that encouraged increased registration for the Institute’s course offerings.
