There's an opportunity to engage a community of ambassadors versus relying on a passive audience
Creating Brand Champions Is the True Power of Web3
Amanda Slavin, Co-Founder CatalystCreativ, CatalystU and CatalystNFT
As brands jump at the chance to tap into the mindshare of the customer in this new world, it will be imperative not to rely on old strategies that will not work in this new paradigm shift.
By embracing Web3, brands will experience a new champion. With Web3, your customers are not just driven by brand loyalty, but are incentivized by the community's power to increase the value of the new Web3 experiences connected to your brand…..
The Seventh Level Framework is the leading framework for analyzing and elevating audience engagement. It provides you with the language you need to define and understand engagement, as well as a springboard for elevating connections up the ladder of distinct engagement levels.
how to apply it to web3
Most people think customers are either engaged or disengaged, but that is just not the case. Connecting with your audience is not binary—it is incrementally tiered and requires an approach that is custom-tailored to enhance the connection at each level.
The future of Web3 begins with critical engagement
Level 6 is critical engagement—when you are inspiring someone to set goals to make a difference. It is directly related to how a DAO (decentralized autonomous organization) is structured.
With a DAO, everyone has a voice. There is no central ruling authority and no bureaucracy—power is for the people and of the people.
“The time has passed for flashy, disconnected activations or the cash grabs that once earned fleeting attention. Following a period of intense experimentation in Web3, it’s time for brands to build their understanding of what motivates people in this space—and how their continued activities will reshape the future of customer engagement for the better.
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With Web3, brands will need to own these community networks either on Discord, Twitter, a DAO or within the metaverse. In order to maintain active participation, brands will need to understand how to engage in order to build trust and form a deeper relationship with customers.
This is the essence of Web3 and the core of the Seventh Level Framework.
Learn more about the Catalyst NFT project by clicking the link below. Minting October 19th.