CatalystCreativ was thrilled to partner with SiO Beauty and its founder Gigi Howard to build a sense of community around SiO Beauty’s brand and position Gigi as a strong female founder by strengthening her social media presence. To do this, we first established a social media content plan for Gigi’s and SiO Beauty’s channels, then created and executed a brand activation titled #OffMyChest.

At the activation, we staged a photoshoot which produced hundreds of stunning images for use on Gigi’s and SiO Beauty’s social media channels. More importantly, we laid the groundwork for an exciting and easily replicable event concept, brought Gigi’s Instagram following to 1.1k followers, and drummed up additional excitement around SiO Beauty and its inspiring origin story.