SmartyPants Vitamins

Communications + Marketing Campaigns, Design Support

CatalystCreativ was tasked with rapidly growing the Instagram following of @smartypants while improving engagement with a new voice, tone and aesthetic true to the smarty brand.

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Execution

  • Creative concept

  • Campaign management

  • Paid, highly-targeted, agile marketing campaign

  • Content development

  • Branding & design

 
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Results

  • Acquired an entirely new audience demographic

  • Received over 900 hashtag submissions

  • Gained over 8,000 new followers in just 6 weeks