SEEN—a revolutionary new haircare brand that emphasizes the importance of good residue for hair and skin health—wanted to grow their following, both on social and through their email marketing efforts, to help spread the word about their products.
We came through with a social campaign centered around an interactive quiz, that doubled as a lead magnet for emails, and captured 1,200 addresses. From there, we launched an email drip campaign that first aimed to inform and build community, that eventually offered free product samples, and culminated in various invitations to engage more deeply and longer-term with SEEN.
“As a distinctive new hair care brand focused on the intersection of hair and skin, we’re approaching the market from an entirely new angle, and needed to grow our brand recognition in order to educate. We did just that working with CatalystCreativ to expand awareness of how SEEN differs from traditional hair products by respecting the skin and not clogging pores or irritating skin. CatalystCreativ proposed and led a social media campaign that increased our contacts by over 35%. They are insightful and highly creative, while still remaining practical (important for a startup like ours). And best of all, they were a pleasure to work with! ”