Foundation Fighting Blindness

Communications + Marketing Campaigns

Foundation Fighting Blindness, a 700 million dollar organization, tasked us with designing their first ever digital campaign.

Internal Services

  • Generational Bridging Presentations on the importance of digital marketing

  • Internal Social Media Training to key members of the board

External Services

  • Campaign Concept

  • Full Campaign Execution

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Outcomes

  • 55.3 million people reached on social media

  • 300% increase of Instagram community

  • 180 thousand user-generated videos on Musical.ly

  • 72% increase in website traffic

  • Participation by Rainn Wilson, Harry Shum Jr, DJ Vice, The Office cast, Cameron Dallas, & more